Our Methodology


We conduct specialist research to understand the distribution and quality of cultural information available within communities around the world and how this information is being used to forge identities that promote division and/or unity.

We form strategies based on its research that set out to reverse manipulations that restrict or distort cultural information, and increase the quality and choice of cultural material from which identities are made.

We build and operate real-world programs and interventions based on our strategies that attempt to add value and cultural choice to everyday identity-making.

We work to constantly expand our network of experts, members and partners in order to help achieve our mission.

We conduct a range of educational activities, ranging from publishing educational materials for the general public to training practitioners in the civil society, governance and higher education sectors.

We advance the academic knowledge necessary to understand the processes of identity making and how to effectively engage and positively affect the range and quality of cultural material from which identities are made.

We develop tools and methodologies for engaging identities in order to help achieve our mission.