Target the causes - not the symptoms - of crime, conflict, polarization, poverty and human rights abuses.

Go straight to the cause of a human problem with perspectives and tools which target divided or compromised identities.

O is for Organization +

The Structure or Order of our societies and their power relationships define our human experience. Our common struggle in this Order is to seek freedom from exploitation, a sense of place, status and dignity. This is our common human goal. In some contexts these struggles lead us to seek to deny equal power and dignity to others.

I is for Identity +

The process through which our struggle for power and dignity in human relationships is made real to ourselves and others. Identity facilitates our defining and expressions of a variety of different versions of ourselves that are often contradictory. It is natural for people to have many configurations of themselves that they employ in different contexts to suit particular ends.

C is for Culture +

The matrix of ideas, concepts and images that provides the material that fuels the Identity process. Despite sharing cultural backgrounds, individuals differ widely in their choice of which cultural concepts they use to build discourses and positions that express Identity.

D is for Development +

The idea that we can engage with the world of human Organization, Identity and Culture to positively affect human society.  By understanding how certain configurations of organization, identity and culture give way to divisive, destructive and violent behavior, and, conversely, cohesive and positively reinforcing and fostering behavior, we can act intelligently to counter identity-based divisions and promote peace, cohesion, inclusion and growth.

  • You are working to Save Lives put at risk by human identity and culture:

    Social Worker, Human Services or Law Enforcement Agent, Counter-Terrorism Operative, Counter-Propaganda Agent, Conflict Resolution/Transformation Practitioner, Peacebuilder or Negotiator.
  • You are working to Build Positive Foundations of identity and culture:

    Educator, Therapist, Counsellor, Community Leader, Change Agent.
  • You are working to Protect People and Societies from the threat of divisive identity and culture:

    Human Rights Advocate, Climate Change Activist, Public Health Practitioner, Policymaker, Counter-Mis/Dis-information Activist or Policymaker.

the OICD helps you reach and exceed your goals...

  • understand the complex identity dynamics at the heart of human problems.
  • develop actionable strategies to address the "root cause" identity and cultural factors.
  • deliver, monitor, optimize and evaluate your interventions to meet and exceed your challenges and goals.
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Register your Interest
Book a Call with Our Team

Identity is a core issue for peacebuilding work, but also a very
complex one. What I found interesting and relevant about the
OICD approach is the way it combines a high level conceptual
model with practical application.

Phil Vernon, Director of Programmes, International Alert, London, UK