Engaging identities to counter conflict and promote peace, cohesion and growth.

What is "EMIC"?

The EMIC approach aims to utilize the power of identity in countering discrimination and conflict and helping to build peace and cohesion. EMIC (the word itself is Latin for “understanding from within”) is the product of over a decade of theoretical and practical development by the OICD.

The EMIC method begins by gathering detailed data on a population’s use of cultural symbols and narratives. This data is plotted and modelled in accordance with the latest knowledge on identity dynamics. An EMIC team then proceeds to develop and test strategies that counter root causes of division. EMIC strategies are distributed in the form of capacity building initiatives and interventions.

In short, the EMIC method provides the relevant information, strategy, implementation and evaluation tools needed to increase the effectiveness and mitigate the unforeseen negative outcomes of social transformation programs.

EMIC experts have worked across a wide variety of human development contexts, including: Counter Violent Extremism (CVE) in the Caribbean, Middle-East and North America; Security and Intelligence-led Policing in Serbia, Armenia, Ukraine, UK, and Rwanda; Identity-Based Conflict in Guyana, Mali, Japan, Fiji, Canada and the UK.

Read more… download our more extensive EMIC method pdf file here