EMIC - Engagement Methodology for Identities in Conflict


The OICD’s advanced social transformation toolset, EMIC (the word itself is Latin for “understanding from within”) is the product of over a decade of academic and practitioner collaboration.

The EMIC method begins by gathering detailed data on a population’s use of cultural symbols and narratives. This data is plotted and modelled in accordance with the latest knowledge on identity dynamics. An EMIC team then proceeds to develop and test strategies that counter root causes of division. EMIC strategies are distributed in the form of capacity building initiatives and interventions.

In short, the EMIC method provides the relevant information, strategy, implementation and evaluation tools needed to increase the effectiveness and mitigate the unforeseen negative outcomes of social transformation programs.

EMIC experts have worked on CVE program development and evaluation in the Caribbean, Middle-East and North America, advised on security and Intelligence-led policing in Serbia, Armenia, Ukraine, UK, and Rwanda, and exposed the root causes of intra-cultural divisions and conflict in Guyana, Mali, Japan, Fiji, Canada and the UK.

Read more… download our more extensive EMIC method pdf file here

If you would like to contribute and/or collaborate with the OICD please visit our contribute & collaborate page.

The EMIC method can be applied to a variety of human development sectors, some of which are shown below:

OICD Six Stage Toolset-